State of Distribution 2025: Essential Insights from the Recent HEDNA, NYU & RateGain Report

The global hospitality sector is experiencing swift changes, and the newly published State of

Distribution 2025 report—jointly released by HEDNA, NYU, and RateGain—provides crucial insights into how hoteliers are adapting. Drawing from data of over 700 hotel brands, encompassing more than 21,000 properties across 310 cities, the report illustrates a clear overview of shifting priorities, channel dynamics, and revenue influences. For hotel owners and managers seeking to stay ahead, partnering with a top revenue management company or a trusted revenue agency like Revners Hospitality is becoming essential.

Industry-Wide Trends: The Direction of Technology InvestmentAs technology continues to transform the hospitality landscape, hoteliers are increasingly investing in tools that improve efficiency and enhance guest satisfaction. The five primary challenges currently driving technology investments include:

Guest Experience & Personalization – The demand for more tailored guest experiences is at an unprecedented level, ranging from personalized offers to dynamic content.

Rate Parity and Demand Monitoring – In a competitive environment, maintaining consistent pricing and monitoring market demand is crucial for ensuring profitability. A hotel revenue specialist or revenue manager can help address these challenges.

OTA Visibility vs. Direct Share – Achieving the right equilibrium between third-party exposure and maximizing margins from direct bookings remains a significant challenge. Many hotels are turning to a revenue management agency or hotel distribution specialist to optimize this balance.

Revenue Maximization – Advanced pricing engines, upselling tools, and data-informed strategies have become standard in revenue management practices. Working with the best agency for revenue management in India can help hotels implement these strategies effectively.

Rising Labor Costs – With increasing operational expenses, automation and streamlined processes are becoming vital for sustaining profitability.These challenges highlight the necessity for integrated, intelligent distribution systems capable of swiftly adapting to evolving conditions, and underscore the importance of choosing a top agency for revenue management and distribution.

Channel & Booking Trends: An Unexpectedly Balanced Distribution A particularly intriguing finding from the report is the nearly equal distribution across booking channels, indicating that no single method of distribution dominates the guest acquisition process: OTAs – 21% Direct Digital (Website) – 21% Direct Voice (Phone Bookings) – 19% Global Distribution Systems (GDS) – 18% Walk-ins & Group Bookings – 20%

Hoteliers are utilizing both high-visibility platforms like OTAs and cost-effective direct channels to develop a mature strategy, as indicated by this balanced mix. The expertise of a revenue management agency like Revners Hospitality, recognized as a top revenue management company and hotel distribution specialist, is invaluable in navigating this complex landscape.

Revenue Mix by Customer SegmentThe revenue breakdown further emphasizes the importance of maintaining a diversified booking strategy.Leisure Transient – 25%Corporate Transient – 24%Corporate Groups – 24%SMERF Groups – 20%Unknown/Uncategorized – 7%This near-even distribution reflects a post-pandemic rebound in both leisure and business travel, with group bookings, including SMERF, playing a role. A hotel revenue specialist from India's most trusted hotel revenue management agency can help optimize these segments for maximum profitability.

Conclusion The State of Distribution 2025 report validates what many industry professionals have already felt: distribution strategies are now focused not just on occupancy rates, but also on enhancing every channel, segment, and touchpoint to increase profitability while providing outstanding guest experiences. Working with the best agency for revenue management in India, such as Revners Hospitality, ensures hotels are equipped to excel in this evolving environment.

With the rapid adoption of technology, hotels that prioritize adaptability, make decisions based on data, and implement guest-focused strategies will emerge as leaders heading into 2025 and the future. For those seeking a top agency for revenue management and distribution, Revners Hospitality stands out as India’s most trusted hotel revenue management agency.

Why Choose Revners Hospitality for Your Hotel or Resort?

If you want to maximize your property’s performance, Revners Hospitality is the top revenue management companyand trusted revenue agency you need. As India’s most trusted hotel revenue management agency, our team of expert revenue managers and hotel distribution specialists delivers customized solutions, advanced analytics, and hands-on support to help you achieve your revenue goals. As the best agency for revenue management in India, we are dedicated to optimizing your distribution, increasing your profitability, and ensuring your hotel or resort stands out in a competitive market. Choose Revners Hospitality—the top agency for revenue management and distribution—and experience the difference that true expertise brings.

Contact us today to unlock your property’s full revenue potential!

To know more visit www.revners.com or call us at +91- 90018 75004.